This quote came across my desk this morning.

It’s from Brad Sugars:

“You should think of yourself as a business owner first, your profession or trade second … i.e. You are not a doctor, you are the owner of a medical business …”

These are very powerful words.

I often hear people introduce themselves in this way:

“I’m a dentist”

“I’m a plumber”

“I’m a lawyer”

“I’m a financial advisor”

Instead of saying:

“I own a dental office and we create beautiful smiles”

“My business solves all your plumbing problems”

“I’m a partner in a law firm that specialises in wills and estates”

“I help my clients get wealthy”

Do you see the difference?

Someone once told me you need to be a better marketer of what you do, than a doer of what you do.

And when you concentrate on telling people what your business does for its customers, as opposed to telling people what your trade is, you are indeed making yourself and your business stand out from your competition.

Why do people label themselves, and allow themselves to be labelled?

Have you ever heard someone say about someone else:

“Oh, he’s a dentist.”

Or

“What a TYPICAL dentist”

Or

“You’d expect that from a dentist”

Nobody is born a dentist.

They learn how to drill teeth and fix them.

Nobody is born a plumber.

They go to technical college and learn their trade.

I used to say:

“I’m not a dentist. Dentistry is something that I do”

 And it is my trade that I perform.

It is not what I am.

With regards to your business….

James Malinchak said:

“Always remember – you are NOT in business to run a business! You are in business as an entrepreneur to create FREEDOM for yourself!” 

A lot of people decide to go into business but have no concept regarding what the purpose of their business is….

They simply create a look-alike job, except this new “business” is really just them doing a job with them being the boss of them as well. 

The purpose of owning a business is to be rewarded for what that business provides:

  1. Services. E.g. Dental services
  2. Employment to members of the community.
  3. Business for other businesses to provide to your business. E.g. Flowers, cleaning, laundry, stationery, phones, etc…

If your business is not providing you with profit and therefore reward for owning the business, then all that you have is another job, and without the benefits of being employed by a proper entity.

So ask yourself this question….

“Why Are You In Business?”

But ask it five times.

WHY Are You In Business?”

“Why ARE You In Business?”

“Why Are YOU In Business?”

“Why Are You IN Business?”

“Why Are You In BUSINESS?”

What’s your answer?

*****

Linda Miles is coming to Australia in August.

Don’t miss this once in a life-time opportunity to see and hear Linda speak first hand…

Book your tickets HERE.

*****

Make sure you subscribe to my monthly Dental Water Cooler Podcast Series…. “The Ultimate Patient Experience”

Click on this link for all details

*****

Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order

*****

The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com

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