The purpose of being in business is to create profit from that business to reward you for the efforts you have made in choosing to be in business.
And if you don’t make profits, then it seems pointless actually being in a business.
Why would you risk all of that capital you have invested in your business to simply lose money or break even?
Who sold you on that plan?
If the end result of you being in business is that you simply break even, then what’s the point of that?
You may as well sell your business and take the capital and invest it in stocks or property.
Why have all that money of yours tied up in a business that’s not making any money?
Are you awake?
Why are you not making a profit?
There can only be two reasons:
- You are trying to work things out on your own.
- You are wasting time.
You are wasting time.
The only difference between a profitable person and a less profitable person is the way they use and leverage their time.
Are you organised?
Is your day structured?
I’d guess that if you are struggling financially it is because you are not operating an organised and structured day.
And who’s fault is that?
We all have the same twenty-four hours.
Why do some people make more money than others for the same amount of invested time?
It’s because they organise themselves better.
They do the important and profitable tasks, and they delegate to others those tasks that are less profitable.
And in so doing, they then free up time to do some more of the more profitable tasks.
I see dentists filling in forms and writing referrals when other people in the office could be preparing those documents, while the dentist then goes and does other more profitable things.
[Usually what happens is that those *other people* are simply sitting and watching while the dentist performs those other menial duties…]
I see dentists doing their own cleans on patients rather than employing a hygienist?
And while he is doing those cleans, the dentist is turning away patients in pain and patients with restorative work to be done, purely because the dentist fails to see the forest for the trees…
Not very clever….
You are trying to work things out on your own
Unless you are trying to cure cancer you will find that for whatever you are trying to do, someone else has already done it and they are usually happy to provide you with advice.
This is called coaching, or mentoring.
The more you try to work something out on your own, the longer it will take and the more off course you are likely to travel in the meantime, meaning that the correction back to the better way will also take more time than if you had simply bitten the bullet and sought the original assistance early on.
And sometimes, when long periods of time are involved, bad habits and poor ways become entrenched and ingrained.
And are impossible to correct.
“That’s the way I’ve always done it….”
And that’s why you are where you are.
And not where you want to be.
And not where you should be….
Take a big mirror…
Take a good look at yourself in the mirror and ask yourself:
“Am I where I want to be?”
“Am I where I deserve to be?”
Where you are right now is totally due to your activity, or your lack of activity, and is totally independent of any form of entitlement you think you have.
Your education and your financial investment in your business only create a starting point for you to extend yourself as best you can from….
It is entirely up to you to capitalise on this starting point by managing your time and heeding good advice.
Clocks are cheap, and so is free advice.
Good advice, well that costs.
If good advice was free then everyone would be successful?
The free stuff?
That’s obviously not the answer….
My next public speaking presentation showing Dentists how to grow their Dental practices will be in London England on Saturday 4 August 2018 with Jayne Bandy.
The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me at email@example.com
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