If you want to be successful, copy success.
This is the simple message that one of my mentors keeps reminding me about again and again and again.
Similarly, he says, another way of guaranteeing success is to see what all your competitors are doing, and then do the opposite.
These two statements illuminate and support the fact that most businesses either fail or just get by, while only a select few truly succeed.
When I say, copy success, what that usually means is seeking out a select few businesses that are successful, yet may or may not be in your industry.
And copying those businesses.
Because they have been successful.
Mirroring success is the best way of building a successful business.
This week, I’ve been attending a golf tournament.
But not just any old golf tournament. I’ve been attending The Masters.
At Augusta National Golf Club.
In Augusta GA.
Now I’ve been to several golf tournaments before.
Like the Australian Open, the Australian Masters, NSW Ladies Open, the Open Championship in England, amongst others.
But none has been like this one.
None has even come close to the *Experience* of The Masters.
The similarities between The Masters Experience, and a Disney Experience, are uncanny.
The entry gates are like those at Disney.
The security and check in processes are like Disney. As are the happy and friendly team members there at The Masters who are there to make sure that your visit to Augusta National is a memorable one.
Merchandising, crowd movements, clean rest rooms, all handled with precision.
Food, tidying up, all looked after extremely well.
Security is there, and is strict, but is also friendly.
I see why people come back again and again to Augusta and The Masters.
Because it is, by far, the Ultimate Golf Tournament.
As dentists, we can learn from Augusta National and The Masters, and how they create their Experience.
We can learn, that a visit to Augusta National, is like a visit to no other place.
Firstly, there are no broken windows. Nothing is left to chance. Everything is covered, and looked after.
The course the buildings, the facilities are all in superb condition.
Much like at Disney.
Secondly, all the volunteers and paid staff are happy and friendly.
They are also happy to engage with patrons if need be. And they do so willingly.
Nothing is ever a bother to these employees and volunteers.
Nobody looks or acts like they would rather be elsewhere.
And for patrons, or customers, nobody looks like or feels that they’ve spent too much money in getting there. Or spent too much money there at The Masters.
Which brings me to my point.
And that is that nobody puts on a golf event like Augusta National does.
And they do so because they’ve modeled success from outside of their industry.
The quantum difference is measurable and palpable.
If you want to be successful, you need to think outside the box.
Think outside your industry.
Find other successes. Put your radars up.
Take note. And implement.
It’s all out there. You just need to find it and copy it.
Seek it. Copy it.
If you want to stand head and shoulders above your competitors.
In the same way that a visit to Augusta National is like no other Golf Tournament, a visit to your Dental Office can be so different to any other Dental Office around…
The Ultimate Patient Experience is built from successful practices taken from other industries. It is a simple easy to implement system that I developed that allowed me to build an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me: david@theUPE.com
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