The thing I love about being a Dentist teaching World Class Dental Customer Service is that no other Dentist out there is.
Sure there are those who believe in providing a Customer “Service” that’s a better one than what’s being given out there in the big wide wonderful world.
But they’re teaching a whole pile of other things as well.
Customer Service appears to be just another part of their process of education.
Another arrow in their quiver.
It’s kind of like buying sporting goods.
Sure, you might be lucky and find what you want in a “generalised” sporting goods store, but if you’re looking for something really specific that you need to go hunting, well heck yeah, it makes perfect sense that you’d have a better chance of finding exactly what you need at a store that specialises *ONLY* in hunting equipment.
And it’s the same with World Class Dental Customer Service.
Sure there’ll be generalists who will teach you better service skills.
But you’ll still find, that often, there’ll still be one or two or three things they may have “not quite” covered that still leaves your Service Systems with that annoying little leak point that your valued clients customers and patients can slip out and away through, never to return.
And it’s these one or two undetected *Leak Points* that can bring your whole Service Systems crashing to its knees.
And we just unknowingly keep carrying on regardless….
Either unawares, or just plain “hoping” that things will simply get better…
On their own.
“Oh, we’re doing OK, really”….
Like that sort of attitude is going to work?
“Oh, my dentistry skills are OK, really”…
Your patients won’t tolerate dentistry skills that are just “OK”, and they won’t tolerate levels of Service that are just “OK” either.
Because in this day and age, there is no reason for them to accept and keep on accepting inferior Customer Service.
This is why it’s so easy to stand out in your market.
Because people, your potential Customers, are screaming out for somebody to do things in a better way.
It’s not just a matter of “being nice” to your patients.
Because being nice now and then isn’t worth a zack.
Being nice consistently and completely is an improvement. But WOWING your patients on a consistent basis is what will set your office head and shoulders above your local competitors.
Committing your Dental Office to a path, or a course of *Complete* Customer Service, where all the bases are covered, where all the leaks are repaired, is the simplest and easiest way to stand out in your market place.
Because nobody else around you is doing it, completely.
The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me at firstname.lastname@example.org
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