One of the easiest ways of creating a point of difference between your Dental Office and every other Dental Office in your neighbourhood
is by using the Ultimate In Advance Pre-Appointment Phone Call.
The Ultimate In Advance Pre-Appointment Phone Call is so simple to perform, and takes little or no time. It really does create an immediate point of difference for your Dental Office.
Here’s how it works:
The Doctor’s appointment schedule, and the Hygienist’s appointment schedule are scoured in advance to determine who is coming in to see them, and whether those appointments are arranged correctly and of appropriate length.
That’s a given.
In so doing, the Appointment Schedule Co-coordinator is able to identify all New Patients to the Dental Practice that have upcoming first appointments with the Doctor and with the hygienists.
Now these patients, or should I say clients, are people who have never visited your office before, and also, should be people seeing that specific Doctor or that hygienist for the very first time.
Firstly, a new patient or client to your Dental Office will be just bowled over with awe and amazement when they receive a call to their phone, the day before their appointment, from the Doctor or hygienist that they will be seeing, welcoming them with an Ultimate In Advance Pre-Appointment Phone Call.
Imagine the New Customer’s excitement when they hang up the phone, and realise, “Hey, that was my new *DENTIST* from tomorrow calling me personally to welcome me to the Dental Office and to ask me, in person, whether there is anything at all he can do for me to make my visit as pleasant as possible!!”
Or hygienist as well calling..
And the reason this simple thirty second phone call is so successful is because *NO OTHER* Dental Office around you does this.
And there’s your point of differentiation.
Imagine your New Patient’s Co-Workers’ reactions when your new patient puts down the phone and announces to those around her:
“You’ll never guess who that was who just called me!!”
Because no other Dental Office around ever does that!
Imagine the co-workers’ amazement when your New Patient tells them:
“That was the *Dentist* himself calling me personally to welcome me to their office for my appointment tomorrow!”
Your Dental Office will be the talk of their office because simply, no other Dentist around takes the time to welcome New Patients in this personalised way, to his office.
Imagine the power, or should I say, the coin the Dentist now has when he meets that patient the following day for the very first time.
Sure, the New Client has seen your photo on your Website, so they know what you look like, and they may have read the “About The Doctor” page on your website as well.
But to receive a personal call from the Doctor who will be treating them tomorrow…well that’s just something truly special….
The exact same protocol also applies if the New Patient is seeing the hygienist at the Dental Office as their first treatment appointment.
The hygienist calls the patient the day before and welcomes the New Patient personally to the Dental Office:
“Hi Mrs. Smith. It’s Sunny here. I’m the Dental Hygienist at Active Dental and I just wanted to call you [personally] and welcome you to our Dental Office, and to let you know I’m looking forward to meeting you tomorrow.”
“Now is there anything at all I can do for you tomorrow to make your visit more comfortable?”
Secondly, and just as importantly, is the need for a New Client or Customer being transferred within the Dental Office to be called in advance by the next practitioner with an Ultimate In Advance Pre-Appointment Phone Call.
Let me explain…
Mrs. Smith has become a new patient at Active Dental. She’s been there once, to see Dr Jones, who has repaired her chipped tooth. Dr Jones has recommended to Mrs. Smith that she see the Dental Hygienist, Sunny, at Active Dental, and Mrs. Smith has that appointment tomorrow.
Imagine Mrs. Smith’s surprise when she receives an Ultimate In Advance Pre-Appointment Phone Call the day before her hygiene appointment, from the hygienist she is about to meet for the first time tomorrow, calling to introduce herself!
“Hello Mrs. Smith. It’s Sunny here from Active Dental. I’m the Dental Hygienist there and I see that Dr Jones has asked you to make an appointment with me. I’m just calling to introduce myself personally to you and to let you know how delighted I am to be meeting you tomorrow.”
“Is there anything at all I can do for you tomorrow to make your visit more comfortable?”
Again, imagine Mrs. Smith’s amazement when she receives this call from your Dental Office. After all, she’s already been to your office and seen the Dentist. Imagine her surprise to receive the personal call from your Dental Hygienist, introducing herself!
Imagine Mrs. Smith telling her co-workers about who just called her!
Imagine creating that point of difference…
Imagine…the Ultimate In Advance Pre-Appointment Phone Call …
The Ultimate In Advance Pre-Appointment Phone Call is just one of the many protocols and procedures you will learn about in The Ultimate Patient Experience, a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me at firstname.lastname@example.org
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