One of the things that I am proud of “inventing” at my Western Sydney Dental Office was the use of the warm or hot towel in the treatment room for the patient at the end of each appointment.
The hot towel is one of the easiest ways for every dental office to differentiate itself from their local competition.
This is because as I say, it’s easy to do, but also easy NOT to do.
Let me explain.
In each treatment room at Active Dental we have installed a very small, inexpensive microwave oven. Something like $58.00 from your local discount retailer. Small is good.
The microwave is positioned on the dental assistant’s side of the treatment room.
We purchase, by the thousands, individually packaged and sealed cloth towels, that can be warmed in the microwave. These towels cost us something like fifty-seven cents each!!
So here is what happens.
At the completion of treatment, the dentist presses the button to raise the chair from the supine position. At the same time, the dental assistant presses the Start button on the microwave, which has been preset to warm the towel (previously placed inside it) for all of ten seconds.
When the chair hits the upright position, the dental assistant assists the patient with their cup and any rinsing that the patient needs to do.
Following this, the dental assistant reaches to the microwave oven and removes the now heated, warm towel.
The dental assistant then presents the warm towel to the patient, by opening the top of the sealed packet to assist the patients access to the towel, and says to the patient: “Here’s a nice warm towel to wipe your face, if needed…”
It is dramatically remarkable how many patients comment on this simple inexpensive option that concludes each appointment.
Comments we hear include:
“it’s just like flying first class”, or
“It’s like being in a Chinese restaurant”….
Patients now expect this simple, inexpensive point of difference as a pleasant conclusion to their appointment for dental treatment.
Remember: Easy to do. Easy, not to do….
This is just one of the many straight forward protocols and procedures that make up The Ultimate Patient Experience, a simple easy to implement system I developed that allowed me to build an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me: firstname.lastname@example.org
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