People aren’t in need of more information.
What people want is the RESULT that the IMPLEMENTATION of that information will do for them.
Therefore, giving someone information only is not what they need.
What we need to be doing is setting them on the path of taking action so that they implement and begin the necessary stages to guarantee the results they are after.
In this vein then, the providing of information to patients without securing them their next appointment is actually a disservice to the patient and a COP-OUT of the greatest order.
What the patient actually needs and wants is their next step clearly laid out in front of them.
I once had a dental office team member say to me about their dentist:
“When he starts explaining to the patient what they are going to be getting done it’s like he’s trying to teach them a dental degree.”
What she was saying was that her dentist was going into way too much detail that was confusing the patients.
A dentist is good at drilling teeth.
And [hopefully] the dentist is also good at diagnosing dental pathology, and presenting that diagnosis to the patient.
Following from that, the dentist then needs to also be very good at directing the patient to the treatment that is going to be the best solution for their dental problem.
Once the diagnosis and the treatment is “out in the open”, it’s up to the dental office team to then organise the necessary appointments and pathways to achieve the best results for the patient.
The patient is really only interested in the completion of their dental work.
Not many patients are hanging out to talk line angles and gingival margin trimmers with their dentist.
If you SIMPLIFY your dental processes you’ll be surprised at how much more treatment ends up getting scheduled.
Think implementation. Not information.
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Call Jayne on 1300 378 044 or email Jayne@theDPE.com for more details.
Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.
You can order your copy here: Click Link To Order
The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me at firstname.lastname@example.org