Before performing, recording musicians, and singers and public speakers always run through a soundcheck to ensure that their equipment is working well and that their voices and their instruments are also tuned, and functioning well.
But what about you?
As everyday run of the mill ordinary garden variety people, do you ever encounter someone who uses a word, or a phrase, that is:
Maybe it’s someone you work with?
Or it’s someone you know personally?
Or it may even be you?
Many years ago…..
Many years ago I won a weekend away on a television game show. When the contestants were interviewed privately after the weekend away, one of my fellow contestants pointed out to the viewers that I had an annoying habit of calling everybody I spoke to as “Pal”.
I can imagine how annoying that continued repetition would feel to other people… but for me, I was oblivious to the fact that I had fallen into this lazy habit.
When we listen to telephone recordings….
When Jayne and I listen to telephone recordings at our clients’ dental practices we hear conversational PATTERNS that we need to address and improve upon.
Often these patterns are simply lazy habits of speech where people are comfortable using CARELESS LANGUAGE rather than understanding the importance of using PURPOSE with every word spoken.
Right up there on the leader board of careless language are the well-worn phrases:
“Not a problem.”
Both these phrases are lazy and contain double negatives.
Alternative phrases that would work much better would be:
“You’re very welcome.”
“It’s my absolute pleasure.”
which are both framed in the positive.
And are far better choices.
We’ve even heard a twenty-year-old receptionist calling multiple callers “Love” and “Darls” no matter what their age and gender might be…
In this case a little bit more COACHING of the receptionist was required to address and correct the careless language being used.
Although these mistakes may have been harmless…
Although these careless mistakes may have been innocuous and harmless, it only takes one instance where the careless phrase accidentally offends someone who decides that they will take their business elsewhere, and also tell their friends about it, and suddenly you’re wondering what the heck just happened to your business?
And the thing is…
And the thing is, for every one person that you might find out about, there’s probably another ten people offended who you don’t ever hear from who just take their business somewhere else.
And that’s why every person in every business needs to be open minded to CONSTRUCTIVE CRITIQUE about the language they use and the words they say.
Because anything except BEST PRACTICE is really unacceptable, no matter whether you’re the business owner, a seasoned pro, or the new recruit.
That’s why McDonalds staff have scripts to follow.
It’s because everything affects everything…
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If you’re sick and tired of drilling all day long, and not having anything close to what you deserve, to show for it… or if you’ve ever wondered, “What can successful dentists POSSIBLY know, that I don’t?”… then register for this LIVE workshop Thursday February 24, 2022 in Melbourne, VIC
Need your phones monitored?
Are you concerned about the number of calls that are not being answered as best they can be?
You need Call Tracking Excellence.
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Call Jayne on 1300 378 044 or email Jayne@theDPE.com for more details.
Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.
You can order your copy here: Click Link To Order
The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me at email@example.com