I was watching a weekend sports programme on the TV last weekend.
One of the presenters, Anthony Siebold, who coached for a while in the NRL [National Rugby League] competition was asked to comment about an opportunity he had to spend two days with the Geelong AFL [Australian Rules Football] club. [Not the same sport, for those who don’t know…]
Siebold said there was two things that stood out about the visit:
- Firstly, how hard the Geelong team worked,
- And secondly, how welcome the club made him feel during his visit.
Ask yourself these questions about your business….
The key points here are these:
- To be successful, you need to work hard. Talent alone will not bring you results. Working hard, training hard, doing the hard yards is what pays dividends
….not raw ability.
It’s work ethic and hard work.
- Secondly, how welcoming are you of visitors to your business?
How welcoming are you of clients, customers and patients?
How welcoming are you of people whose business does business with your business?
How welcoming are you of the postman dropping things off at your business?
Everybody who enters your business, if not already a patient, has the opportunity of becoming a patient, of referring you patients, or of telling people how rude or how arrogant or how badly behaved your employees are…
In our practice
In our practice we always knew that everybody was given the same twenty four hours each day, and that it was how you used those hours that determined our financial success.
Having team members “looking forward to a cancellation” was not in our business DNA.
It’s called “work’ for a reason. And it’s only for 38 hours out of 168 hours of each week. It’s where the tough get going…
Also at our practice, we were flattered when our long term postman Jim chose our practice to get his teeth done…. He must have dropped mail off each day to probably 20+ dental practices. Jim chose us because our team members always made him feel welcome each and every time when he dropped the mail off to us..
Jim could have chosen anyone to be his dentist. We were honoured that he chose our office, and I’d say a big part of that decision was because of how welcome we made him feel.
Are you welcoming everybody who comes to your dental practice with wide smiles and open arms?
You never know who is going to want to do business with you, or who is going to refer business to you….
Need your phones monitored?
Are you concerned about the number of calls that are not being answered as best they can be?
You need Call Tracking Excellence.
For the cost of a less than one cleaning per week, you could have your phones being answered much much better….
Convert more calls into appointments…Click the link: http://www.calltrackingexcellence.com
Call Jayne on 1300 378 044 or email Jayne@theDPE.com for more details.
Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.
You can order your copy here: Click Link To Order
The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me at firstname.lastname@example.org