There’s a lot of dental practice management advice out there but not much is directed towards the most important part of owning and running a dental practice and that’s the ability of the practice to create an ENDLESS LIST of loyal customers who keep coming back to see you because of the RELATIONSHIP that they have with you, and who are happy to complete all the dentistry that you diagnose for them and who are also happy to UNCONDITIONALLY REFER all of their friends and acquaintances to see you.
When you have a large list of loyal customers who love you and TRUST YOU UNCONDITIONALLY, you’ve got the foundations of a great dental practice.
When you are continually looking for that next big thing, for that next new patient to fill blank spaces in your book, that’s when you need to be feeling nervous.
And yet dental practice management tends to focus on only two pieces of the dentist:patient relationship. And those two things are Case Acceptance and New Patient Acquisition.
The theory is that if you can just get more new patients, and use your slick selling skills to get them to accept your complex treatment plans, then your worries will be over.
What the theory doesn’t consider at all is that the patient journey through your practice is more than just about being acquired and being sold to.
It’s about the long term relationships you and your team members form with these valued patients of your dental practice, and about the inherent trust that comes with having these wonderful relationships.
There are so many possible moments during a patient’s journey through their dental visit that can either strengthen or diminish their relationship with your office.
And it is the ability of us and our dental team members to engage with our patients on an emotional level rather than on a clinical level that really goes a long way towards building those sustainable long term relationships of trust.
When you’re continually looking for the next patient just so that you can sell them something, that’s when you’re living within a house of cards.
Sadly, real long term sustainable relationships are built on foundations established by trust and respect, rather than by manipulation.
Knowing that your business has this sustainable foundation gives you peace of mind during times of uncertainty.
And also during times of prosperity.
LIVE Workshop: Dr David Moffet and Jayne Bandy:
“How To Easily Run, Maintain And Grow The Ultimate Dental Practice In 2021”
If you’re sick and tired of drilling all day long, and not having anything close to what you deserve, to show for it… or if you’ve ever wondered, “What can successful dentists POSSIBLY know, that I don’t?”… then register for this LIVE workshop Friday July 30, 2021 in Melbourne, VIC.
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You can order your copy here: Click Link To Order
The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me at firstname.lastname@example.org