As we head into August and then September in these uncertain times, here are five serious questions you need to ask yourself about where you want your dental practice to be heading.
- Is business growth something you’re looking at in the next twelve months?
- Or is it something that you’ll never do?
- How are you going to feel in twelve months’ time if you don’t do something now to grow?
- How much longer are you prepared to stay where you are?
- Is treading water a great business strategy?
Is business growth something you’re looking at in the next twelve months?
The simple answer to this question should be:
The actual answer to this question is most often:
“Yes. But I never end up doing anything.”
Or is it something that you’ll never do?
And so the answer to this question is more often than not:
“You know what, it’s actually something that I never get around to doing….”
And it’s because of this lack of taking action, lack of planning, and lack of planning to take action, that ninety five percent of dentists reaching the age of sixty-five are unable to retire on their practicing income level, simply because they have not earned sufficient throughout their careers to allow them to fund that level of retirement.
How are you going to feel in twelve months’ time if you don’t do something now to grow?
This is like the baby bird that falls from the nest in the tree and lands in a pile of dung…. At first it struggles to free itself from the sticky, smelly mess that it has landed in…. but after a while, and after a struggle, the baby bird tires, and come to the realisation that it’s not so bad being stuck in the dung, and it’s actually kind of warm, and the smell, well that grows on you, and so the baby bird adapts …. And accepts.
The reason most people don’t change is that they don’t want to.
Because if they really did want to change, they would have changed already.
So they whine and make excuses for their state of play….
How much longer are you prepared to stay where you are?
Most people never change.
Every day, someone makes the decision to give up smoking, and succeeds.
Every day, someone makes the decision to lose weight and get fit, and they do.
Others make the decisions, but fail to commit.
In November 1982 I made the decision to give up my 30 cigarettes per day habit.
I lasted one and a half days.
In November 1983 I tried again, and made the decision to give up my 30 cigarettes per day habit.
This time I lasted four and a half days.
On March 19, 1984 I again made the decision to give up my 30 cigarettes per day habit.
Thirty six years and four and a half months later, I’ve never touched one of those dirty rotten things again…
It all depends upon WHAT LEVEL OF MEDIOCRITY you’re prepared to put up with… and how serious you are about improving yourself….
Is treading water a great business strategy?
The short answer is “No.”
The long answer is “No.”
If there is no current and you are treading water, you will be passed by those taking action and swimming in the direction that they choose.
If there is a current and you are treading water, you will be dragged by that current in a direction not of your own choosing.
Treading water is never a great business strategy.
Taking a pro-active approach is a much better business decision.
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Call Jayne on 1300 378 044 or email Jayne@theDPE.com for more details.
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The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me at email@example.com