Business is business.

Business is not a hobby.

If you do not treat being in business like you are in business then you will never truly realise your true potential as a business owner.

It really is a case of having to put on your “big boss boots”.

Firstly, a dental business does not succeed when the owner is chopping and changing things with no clear purpose.

Change for change sake is a waste of time and energy.

Change should only occur to create improvement.

Be regular. Be consistent. Be purposeful.

When I worked as an associate dentist, and when I worked in my own practice when I purchased it, I was always there at the practice from start time to end time.

Because you never knew who was going to want to see you at any time.

And if you were not present, you would always rue the opportunity of helping out that very appreciative patient that needs you when they need you.

Who would most probably become a customer for life.

And become a great referrer too.

You never know.

Remember, it is your business. Treat it like a business.

And not like a convenience. Your convenience.

Secondly, trust the force and believe in yourself.

If you are a great dentist and a great person and offer a great service and a great experience, then charge an appropriate fee that represents that.

And not one penny less.

The twenty five percent of the population who value and seek out such a dentist and are sick and tired of being treated like a lemming or a number by some other practice that doesn’t care and they will beat a path to your door.

And as Pareto says, those top twenty percent of the population will reward you with eighty percent of your income.

If you are worth it then they will pay.

“If you build it he will come.”

Vision, belief, and persistence and hard work WILL be rewarded.

“Trust the force.”

If it has been done, it can be done.

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My next public speaking presentation showing Dentists how to grow their Dental practices will be at a Symposium on growing your Dental Practice in 2018 in Sydney Australia on Saturday December 2 2017 with leading experts Kinnar Shah, Angus Pryor, Jayne Bandy and Toni Surace .

For more information and to secure your seat click this link here.

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Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order

*****

The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com

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