As I told you last Friday, building a successful business is not difficult.
If you have a good product and provide good service, you will succeed.
But there are some things that you need to be mindful of.
Flowing on from last week’s secret [about not reaching out to enough potential customers], you need to be mindful that your business must stay in touch with those potential customers on a very regular basis.
Many business owners make this classic mistake when they start or take over a business.
They reach out to plenty of potential clients, but then they fail to stay in contact with those potential clients.
They fail to nurture their potential client list.
Oh sure, they might contact some of the potential clients on their list once or twice a year [out of the blue, say], but that’s never enough to stay in the front of these potential clients’ minds.
Just having a list and contacting people from that list sporadically certainly won’t get those people to buy your services and become raving fans.
What you need to be doing is communicating with these potential clients on multiple occasions throughout the year, so that your company is at the forefront of their thoughts.
The art of course, is to do this in such a way that makes your business valued, rather than detested.
Get this right, and your business will grow.
Get this wrong and even if you have a great product, your growth will only be a fraction of what it could have been.
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Call Jayne on 1300 378 044 or email Jayne@theDPE.com for more details.
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The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me at email@example.com