
There Is No Secret To Giving Consistently Great Customer Service
“Give your patients the time they deserve, and more. Take the necessary time to cement your relationships.”

Selling Is Sharing.
“It is your duty to help people in need to acquire what they need.”

An Open Letter From Mary Portas: Is Your Business Consistently Offering Unfailing Quality, Honest Value, And Genuinely Helpful Service?
“Loyal customers of yours will leave your business and go elsewhere if they believe that your business is devaluing their usual experience, and taking them for granted.”

The Results Will Be Worth The Effort
“For a dental practice to be successful and for everybody there to be happy, the practice needs to achieve two things…”

Policies Are For Businesses That Fail With Service And Persuasion.
“A dental practice will implement a CANCELLATION POLICY because patients cancelling appointments has become a significant problem in that practice.”

Do You Know Your Dental Practice Numbers?
“In your dental practice, are you as the leader inadvertently and unintentionally doing things that APPLY AN IMAGINARY HAND BRAKE to the forward progression of your business?”

Staying In Touch With Your Patients Is Always A WIN-WIN.
“What you will find, by regularly staying in touch with patients, is that a lot of those patients actually will be grateful for the follow up ….”

A Business Needs To Own Its Errors. And Fix Them Quickly
“In your business, do you just treat your customers with disrespect that reeks of taking them for granted?”

Are Broken Windows Killing Your Business?
“When seen and noticed by the public, this broken window immediately has visitors who spot it wondering…..”

It Costs More To Acquire A New Customer Than To Keep An Existing Customer
“Providing an exceptional experience to your patients goes a long way towards differentiating your dental practice from being just a commodity.”

The Customers Your Business Has Are Reflective Of The Levels Of Service Your Business Provides
“I was able to build a dental practice for patients who wanted and expected more, in terms of service, and who were very grateful for the levels of service I was able to provide them. Working with those patients was such a pleasure…”

Is Bad News In The Media About The Economy Affecting Your Dental Practice?
“No matter what the economic climate, there will always be businesses that succeed during hard times…”

People Don’t Go To The Dentist Because They Have A Couple Of Spare Hours To Kill
“Patients go to the dentist because they have a dental problem that they don’t want to have, and they want that dentist to fix it.”

Are You Offering A Helping Hand?
“We all have the power to be a person of influence for good. Let’s learn to use that power wisely. And use it for good. And not kick people who are down.”

Getting It Right: The Importance Of The Three Part Phone Greeting. Especially Part Three
“Don’t de-emphasise the caller’s importance. When the dental office phone rings, it always has to be one hundred percent about the caller.”
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