“The person calling the dental practice on the phone must feel that the dental receptionist has been waiting and looking forward all day to them calling in.”

“Your focus, your commitment, is what will drive your success.”

“Take a good look at your written correspondences that are being sent by your practice. Are they written in a lecturing tone that conjures up an image of a finger being pointed at the reader?”

“There is a positive correlation between practice success and team and dentist improvement.”

“Our aim in the service industry is to always be trying to create an experience for our customers today that is better than the experience they enjoyed at their previous visit.”

Just having a list and contacting people from that list sporadically certainly won’t get those people to buy your services

When you are UNABLE to see a patient with a real time emergency on the same day that they call, then you will create a dissatisfied patient for life.

“You need to be accomplishing the necessity of making potential customers aware of who you are.”

“Every negative experience we have provides us with a moment to learn. We learn from our mistakes.”

“Dentists are not taught how to feel COMFORTABLE in discussing costs and fees and money with patients”

“Using a patient’s name regularly in conversation puts our patients more at ease”

“Have a dedicated interviewing system that creates a consistency of process. The better your system is, the better your successful applicant will be.”

“The dental office telephone is THE most important piece of dental equipment in your dental practice.”

“You need to educate and train your team to be able to answer all questions posed by patients and callers to your practice.”