“Your customers and future customers want to know that you don’t bite, and that you are approachable. Being professional, as well as also being approachable, goes a long way towards building trust, and creating well-earned respect for what you do in your community.”

“Customer service is all about providing a memorable experience for the customer that exemplifies the fact that doing business with your organisation is a ZERO RISK situation for the customer, and that your company will get things right , no matter what it takes.”

“Businesses that struggle usually do so because they have no organisational framework under which they operate. These poorly organised businesses usually operate with high stress levels, and are barely profitable because of this lack of framework.”

“The ability of a communicator to convey a message in any situation as if the listener is the only person they are addressing is a rare skill that should be aspired to.”

“Why is your dental practice *NOT THE BEST* dental practice in your community?”

“At what point is it OK to tell your customers to fend for themselves? After all, you have a life…..”

“The well-earned respect that we gain, the world -class methodologies that we use and the well-oiled machine that we create in our business are what we need to be operating to create the critical outcomes of greater profit, lower stress, and smoother flow, that ultimately allow us to unleash the maximum potential of our dental practice. Does that make sense to you?”

“Every person in every business needs to be open minded to constructive critique about the language they use and the words they say.”

“I believe that great dental practices like yours that serve their patients and customers well, truly deserve to enjoy production certainty and unleash their maximum potential.”

“Businesses that fail to act, and subsequently keep drifting, multiply the losses that these defects are causing to their income and production.”

“Really, to own and operate a long term sustainable business, we need to position our dental practice as a business that is indeed winning. Have you ever wondered what it would be like owning a dental practice that operated from a true, winning position?”

“What customers will not tolerate is businesses that ignore the fact that they have poor processes that need urgent attention.”

“It’s not finding success that is difficult. It’s maintaining the needed behaviours that people find difficult.”

“Careless language is truly a “broken window”. It’s one of those things that users become used to, or relaxed about, although it’s really something that should be attended to and repaired.”

“If you believe that you can ‘move the needle’ with hard work while others choose to coast, you absolutely can.”