“If you cannot communicate well with your customers, on a regular basis, your customers will leave you and soon you will have very few people that you will need to communicate with.”

“The reason most people don’t change is that they don’t want to.”

“When the dentist performs the handover at the front office, this is also a very poor use of the dentist’s time.”

“All this receptionist did was to push a prospective appointment of unknown value away to another dental practice.”

“How much do you charge for a scale and clean?”

“In your dental practice, as a dentist, are there some duties that you perform that could be easily done by paid staff?”

“Setting up your systems first, and then bringing new people into those systems, is far more productive.”

“Stop using softening language and call it what it is.”

“Healthy looking smiles do not appear by magic.”

“It’s about being better today at what you do and what you deliver, than you were yesterday.”

“Jumping to conclusions is a pointless exercise.”

“Your job is to make sure you find those clients who value and appreciate what you do.”

“Your job is not to convince people to take up your offer.”

“And yet, for some reason, some of the very fabric of society is discarded when it comes to telephone conversations at a business.”