“A well run dental practice should be a solid investment providing a healthy return to the owners for their capital investment, and for the investment of their time and toil into their facility.”

“Their self-image of their own perfection is a constant source of irritation to all of the people they deal with….”

“The marketing piece that you never send will have a zero result in building any relationship between your business and your potential customer.”

“This imaging place made me feel important, and valued. And that feeling is worth bottling.”

“Before embarking on a journey, make sure that the person you are following is headed in the right direction…”

“Don’t ever regret making an apology to resolve a small issue and get it over with.”

“Dental school doesn’t teach marketing and HR and customer service and accounting and stock control… they pass the buck big time, leaving graduates to make stuff up as they go along…”

“Bouncing a few inches off the bottom of the bottom is no reason for celebration….”

“Why do business owner’s try to figure out the problems of business on their own, when reputable advice is available to help them achieve business success sooner, and without making costly mistakes and errors?”

“Always make sure that you and the person you are speaking with are indeed on the same page. And don’t ever misrepresent the other person’s comments in an attempt to progress the transaction.”

“In your business, are all the people and agents representing your brand, really representing your brand in the way that you would want them to be doing so?”

“Doing these three key things in every communication with patients and customers will dramatically increase customer satisfaction and also customer retention…”

“The dental office design looked all nice and pretty on paper, but patient flow and office functionality seemed to have been brushed over by the designers…”

“Our customers notice and appreciate those times when the service experience we deliver to them exceeds their expectation dramatically”

“You don’t need to reinvent success. There’s plenty of success out there to duplicate and make your own.”