“Nobody at our practice is there to devalue the purpose and the mission of our practice, or devalue the experiences of our valued customers.”

“Doing nothing won’t fix your broken business.”

“Our concern should always be about the patient’s well-being. Not about our appointment book.”

“Do not fail to tell everybody you know everything that you do and can do for them, and how good you are at doing those things.”

“When you do this for every customer, your customers will become your biggest and best evangelists for what you do for them.”

“With the extraction of a wisdom tooth, sometimes we do not know whether an extraction will be more difficult or less difficult until we are in there doing the extraction?”

“A lot of people run their businesses by doing the opposite of proficient, and in so doing, they wonder why they FAIL TO achieve a successful result.”

“Sometimes it’s necessary to be circumspect about the possible states of mind of the people who will be receiving your message.”

“Let’s make sure as dentists, that we prioritise our own posture and our long-term health ahead of patients’ short term requests, and educate them as to the reasons.”

“Without implementing, you may as well not have bothered to learn the stuff in the first place.”

“We need to ensure that every word we utter is because we are attempting to fulfil those three essential requirements….”

“Knowing what to say, and how to say it simply and effectively to patients made things far easier for those patients to receive the dentistry that was best for them. And patients really do want what is best for them.”

“Prejudging a client on what you think they can afford, and not giving them the option to choose better, doesn’t do you or your business or your customer any favours at all.”

“What I do do really well is help dentists to grow and keep and KEEP GROWING their dental practices into truly successful [and leveraged] businesses.”

“Allowing an uneducated patient to choose their own course of treatment is kind of like allowing the inmates to run the asylum..”