Another great quote came across my desk again recently.
It was from successful Australian business entrepreneur Brad Sugars, and it said:
“Growing a business is less about the products and services and more about the sales, marketing and customers … where do you invest most of your day ???….”
A solid thought indeed.
Winston Marsh offered up this advice many years ago. He said:
“Be a better marketer of what you do than a doer of what you do.”
Putting those things together simply…
Putting those things together simply means this:
Nobody will ever find out how good you are at what you do if you don’t tell them what you do, where you do it, and when you do it, and tell them THE BENEFITS OF RECEIVING WHAT YOU DO and how much better off they will be for having invested in what you do.
There will always be people who know you, and know your business, and will say to you:
“I never knew that you did that [provided that service]”
Because these people had some preconceptual image of what your business did, and THEY HAD NO IDEA what your business could actually do, and do for them.
And some of these people may be your regular customers, and may go elsewhere to receive services that you provide, because they don’t know that your business provides them.
And all because YOU FAILED TO MARKET what you do to people who already knew you, but didn’t quite know much about you.
The Lesson Is Simple:
Do not fail to tell everybody you know everything that you do and can do for them, and how good you are at doing those things.
And tell them that you have people and patients who travel from all corners of the country, and from all corners of the globe to receive those services from you.
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The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
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