Break Out Of Your Pity Party

Break Out Of Your Pity Party

At the end of 1983 I waited two months to start what I thought was going to be my dream job [as an associate dentist].

I’d been interviewed in September 1983 and the job started in December 1983, mainly because of some building and construction work delays.

I was excited. The dentist employing me had been keen to hire me, stating how impressed he had been with my communication skills that I showed at the interview.

On my first day of employment, I worked at the dental practice on my own. My employer was not there that day.

The following morning I was at home when my employer phoned me. [I was not due at work that day].

He said to me on the phone:

“You didn’t tell me you were left handed.”

I replied:

“You didn’t ask.”

He said:

“Well, we can’t have that. Tubes and cables going everywhere. We can’t have it.”

He said:

“All bets are off.”

I had been sacked for being left handed.

Now let’s get this in perspective….

Firstly and foremost, this was an act of discrimination.

Being left handed is rarely a choice.

More often than not, it is an act of birth.

For me, it was not of my choosing.

Sacking someone for being left-handed is as discriminatory as sacking somebody because they are gay, or Muslim, or coloured.

Or handicapped.

It is discriminatory.

And it is unacceptable.

I was ropable.

I wanted to sue the guy.

“How dare he?” I thought.

And then my dad said to me:

“Just go out and get another job.”

Dad said:

“If you sue him, you’ll only be awarded the money you didn’t make between his job, and the next one you get.”

And that made logical sense.

Five days later I had three job interviews.

And on the sixth day, I started working at a dental practice where I stayed for three years.

And from there I left and purchased my own practice.

And the rest, is history…

The thing is…

In 1983, when I got knocked down, my first reaction was I wanted to stay down, and bring others down…

But my Dad told me otherwise.

And I’m glad I listened to him.

There’s a lesson in this story for all of us.

What are you doing now?

In these days of uncertainty with COVID-19 all around, everybody has the opportunity to use the extra time we now all have wisely to prepare for the future.

There are so many things you could be doing.

My wife and I are being inundated with requests from savvy dentists to implement some form of team trainings while their teams are free from the distractions of regular day to day dentistry.

What these practices are wanting to do is to “sharpening their saws”.

They are using these enforced times out to learn new skills and improve what they can deliver to their customers and their patients.

And yet, there are other dentists running around complaining that the “sky is falling” and this virus isn’t fair.

Elbert Hubbard was the first to say:

“When life gives you lemons, make lemonade.”

This phrase has become proverbial for those who, when faced with adversity and misfortune, present optimism and a positive can-do attitude.

If you think positively during these times of difficulty, you will achieve.

Remove doom and gloom from your outlook, and reach out for those successes that you believe you can achieve.

*****

Need your phones monitored?

Are you concerned about the number of calls that are not being answered as best they can be?

You need Call Tracking Excellence.

For the cost of a less than one cleaning per week, you could have your phones being answered much much better….

Convert more calls into appointments…Click the link: http://www.calltrackingexcellence.com

Call Jayne on 1300 378 044 or email Jayne@theDPE.com  for more details.

*****

Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order

*****

The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com

 

Whether You Mean It Or Not, Being Rude In Print Is Permanent.

Whether You Mean It Or Not, Being Rude In Print Is Permanent.

Whether you mean it or not, being rude in print is permanent.

When I was a young man, my dad gave me some infinite wisdom, one of those pieces of information, or pearls, that stays with you forever.

He said:

“Be careful what you put in writing…. Better to say some things before writing them. Because once it’s written, it’s permanent.”

And in this day and age, the day of digital, where email and SMS Texts are preferred means of communication rather than phoning, we need to be even more careful about what we write.

Because it’s permanent.

And not so much about what we write…

Sometimes what we write can be taken the wrong way, simply because it is written and not spoken.

Without the verbal, spoken inflection, the written word can be often misinterpreted. 

Take this sentence:

“I never said she stole my money.”

This sentence, when written, can have seven different interpretations or meanings. 

Let me show you:

“I never said she stole my MONEY.”

“I never said she stole MY money.”

“I never said she STOLE my money.”

“I never said SHE stole my money.”

“I never SAID she stole my money.”

“I NEVER said she stole my money.”

I never said she stole my money.”

Depending on your emphasis, each of these sentences has a different meaning or inference.

Last week I ran a webinar:

I’ve been running webinars recently.

Actually, these are FREE webinars.

Free webinars, that last for nearly two hours, where, with a guest expert as well, I discuss the latest up to date news and protocols about running a dental practice [as best you can] in the current COVID-19 environment.

The webinars are well attended, and very interactive, with lots of live questions.

As is usual with webinars, some registrants attended the webinar, some people registered and did not attend, and others didn’t even register.

Two days following the webinar, all of those who registered, whether they attended the webinar or did not, receive an email by the webinar hosting company [on my behalf] thanking them for registering and offering them a replay of their webinar.

It reads:

Dear [first name], 

We’re sorry you weren’t able to attend our webinar. I’ve attached a copy of the webinar for you to view at a later time more convenient for you.

Please send your questions, comments and feedback to: david@theupe.com.

But for some reason [beyond my control or understanding], the link to the replay is never attached to the email.

Which means that anyone who receives the email and wants to watch the replay needs to reply back to the email and request the replay.

That’s the FREE replay.

Of the FREE webinar.

The replies that I have received have been many and varied, in tone, written dialogue, and in manners.

Here are some:

“Attachment?”

Yes, that’s all she wrote….

~

“Hello,

I don’t have anything attached”

No first name, no please, no thank you. At least I got a “hello”

~

“Don’t see the attachment

[First and last name in bold font]

No “hello”. No please, no thank you….

~

Then they started to get better….

“Hi David – FYI, There was no attachment contained with the email below.

Thanks,
[First name supplied]”

~

“Dr Moffet 

There was no attachment for the replay of 10 Urgent Steps 

Please send the replay 

Thank you 

Anne”

~

And then there were these NICER and MUCH BETTER replies: 

“Hi David,

Are you able to attach the webinar? I can’t seem to find it in this email. 

Many Thanks, 

[First name supplied]”

~

“Hi David,

Thank you for your email but I did not find the webinar attached to this email. could you please send it again?

Best regards,

[First name supplied]”

~

“Hi David,

Thank you for providing a copy of the webinar.

However, either I am tech illiterate or it is unattached to your email.

I have clicked on the gotowebinar but it requires a password to login.

Regards,

[First name and last name supplied]”

~

“Hi David,

Sorry, due to circumstances beyond my control I was unable to attend the webinar. I was very excited to receive this email but, I can’t find the attachment. Could you please resend it to me. Thanks in advance.

Regards

[First name supplied]”

~

“Hi David

I missed the webinar, was called into my son’s school for a meeting regard this whole covid-19 thing.

I would love to watch it but there doesn’t seem to be an attachment on the email that you sent. I will now be working this Tuesday as we have had a crazy week, so won’t be able to watch it then.

Hope you are well and healthy. The farm sounds like the best place to be during all of this!

Kind Regards

[First and last name supplied]” 

~

Can you see the differences in these responses?

Some are very courteous and conversational, while others are a little bit short on content…

Which sort of message would you prefer to receive?

And which style of writing draws you in and attracts your best response?

~

Here’s the response I replied to each email with:

I received several emails letting me know that the attachment was not an attachment.

Here’s the email I sent as a reply:

“Hi [their first name]

Sorry you missed the webinar yesterday.

Here is the link to the recording right now.

Enjoy the replay.

Let me know if you have any questions, or if I can be of help in any other way.

Warm regards

David

https://attendee.gotowebinar.com/recording/4593957898862661645

~

Best of all, I even received a follow on email:

“Hi David,

Thank you for forwarding a replay of your informative and helpful webinar.

My daughter who is a doctor is imploring me to close the practice. She is extremely worried and frightened. Her close friend is at the coalface dealing with the corona virus.

She and her other medicos have made their parents to go into lockdown. It is worse than the government is letting on as they  do not want panicking and mass hysteria.

I tell her I have responsibilities to my patients but she advises me if I contract the virus because I am 60 I will be overlooked if younger people present. And I am of no use if I am dead.

Kind regards,

[First and last name supplied]”

What’s the message here?

As a writer, we need to be aware that what we write, and how we write things, can send obtuse messages about us, the writer, that we may not have intended.

For example, take this sign that took pride of place at a Radiology practice near my home:

[David’s photo of sign attached to ruler Image 0432]

Although the message is written using “please” and “thank you” it is written in capitals and in bold with some underlining, so can be interpreted as yelling or shouting, and a command, not a request.

Could the sign have been written in a better way?

Of course it could have….

I’ve always said that wherever possible, signs should be removed and replaced by spoken messages.

Signs should never be a substitute when a spoken message is appropriate.

As I said, the written word, once read, cannot be retracted or taken back.

During these interesting times, it may be a good time to review the messages you are sending to your patients and valued customers.

If you’d like some help with those messages, send me an email to david@theUPE.com

*****

The next FREE COVID-19 webinar will be this afternoon Tuesday April 7 at 4:00pm EST [Sydney time]. If you can’t attend live, please register anyway so that you can receive a recording of the webinar.

Here is the link to register:

https://attendee.gotowebinar.com/register/2682434943829237518

Pass Me A  Mirror. It’s Starting To Get Ugly.

Pass Me A Mirror. It’s Starting To Get Ugly.

Oh. My. Goodness.

This pandemic is starting to bring out some really nasty traits and behaviours in people.

Let me explain…

Firstly, let me tell you, that there are a lot of business people out there who have not planned for hard times.

And a lot of those people are now looking to blame the pandemic for their poor planning and poor management.

A lot of these people have been sailing close to the edge and now the edge is here right beside them and beneath those people.

And those people are starting to behave badly.

I saw one dentist, who just returned from an overseas holiday, only to be placed in 14 day lockdown, and was complaining openly that she had now needed to go cap in hand begging to her lenders because she couldn’t afford the loss of income imposed upon her by the additional two week lockdown.

But yet she could afford the two week vacation just before that?

Sadly her social media photos of her and her European car and the big house that her poor old family is cooped up in are not to be referenced either?

Give me a break…

Sadly, this is the reality

There are a lot of high flyers now living on their credit cards.

The great Dr. Omer Reed told me ten years ago [and I’ve been preaching this fact regularly since then] that in the USA, ninety five percent of dentists reaching age sixty-five cannot afford to retire on the income they were making as a dentist… that means that nineteen of every twenty dentists over there needs to keep working after reaching sixty five to maintain their lifestyle.

And I’m figuring that the figures Down Under are quite similar…

And that is sad.

And so what we are seeing now with these Government enforced restrictions and responsible practicing of social distancing is that most dentists out there do not have the cash reserves in place as a back-up for when times are tough.

And yet we know that Warren Buffett has been sitting on cash for the past two years.

And with the stock market now taking a hit, most people’s portfolios that have been aggressively balanced towards growth equities, well those people are seeing values SLASHED at Wall Street.

Weak underbellies are being exposed

I’m seeing dentists proclaiming on Social media that this COVID-19 has permanently destroyed their lives.

Well, let me let you in on a little secret…

It’s not COVID-19 that’s done it.

It’s themselves who are to blame.

By failing to save up for a rainy day.

Because the rainy day is now here.

We have heard often enough that the market was overheated.

Well in this case the market has retreated now while the health of the human race is at risk.

And yet, nobody wants to take any blame for failing to put some cash away to live on during hard times.

And nobody ALSO wants to take any blame for poor business decisions they’ve made in the past that have now put them under more stress.

Decisions such as not doing their true due diligence on business opportunities and business ventures.

And not seeking legal advice on a rental agreements.

Or overpaying through the nose for a dental office fit out and build?

Or building a new dental practice in a poorly researched location where the decision was based more on emotion rather than fact?

In some cases one poor decision can make life really difficult for a while…

Don’t I know it…. I’ve made a couple of doosies in the past myself.

But sadly, in some other cases, for some people, it’s just one poor decision on top of another and another and another…

Without any time out to look and reflect.

And without seeking professional help and advice either…

Sadly, when these sorts of things happen, people start getting really nasty and resentful of others who have not made similar mistakes.

Some people really get their back up.

And instead of looking for a solution, they look for a time to vent and share their poor little pity.

And chop down anyone who seeks to openly offer help to them.

As if that sort of social “levelling” will miraculously make things better.

My goodness.

These sorts of tales and parables have been told and told and told since the dawn of time.

“Hunker down in the winter”

“Plant in the springtime”

“Reap what you sew in the summer time”

“And prepare for the next winter in the fall [autumn] time”

This is not new.

But it is unwelcome wisdom for those who need the lessons when they have failed to heed previous lessons.

Don’t throw the baby out with the bathwater.

Being in business allows for great opportunity to provide for your family and for your future.

Being in business provides for an opportunity to support your community, with employment opportunities.

But being in business should be a privilege.

An earned privilege.

Being in business should never be considered a right of passage.

It is an opportunity to be cherished.

It should never be taken for granted….

If you’re having trouble, and you want to know why, take a look in the mirror.

That’s where the answers to your questions will be.

*****

Need your phones monitored?

Are you concerned about the number of calls that are not being answered as best they can be?

You need Call Tracking Excellence.

For the cost of a less than one cleaning per week, you could have your phones being answered much much better….

Convert more calls into appointments…Click the link: http://www.calltrackingexcellence.com

Call Jayne on 1300 378 044 or email Jayne@theDPE.com  for more details.

*****

Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order

*****

The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com

 

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